CRITICAL MASS BUBBLE EXPLODE TRIAL

Even King's engagement was down 3% year-over-year.Īctivision Blizzard is also not the only company seeing these trends. You can blame a chunk of that on the disappointing Call of Duty Vanguard, but Blizzard's engagement also tanked, down 19% year-over-year to 22 million, its lowest number since the company began reporting engagement metrics in 2016. STAT | 100 million - Activision's monthly active users for the first quarter of 2022, the lowest number since the free-to-play Call of Duty Mobile launch in 2019. That's held true so far for some companies - EA reported record engagement for Apex Legends and growth in active player accounts last month - but not all. This isn't particularly surprising, as many publishers have told investors to expect a slowdown once pandemic restrictions were relaxed and people started returning to the habits and hobbies they were unable to pursue in lockdown.Įven then, they were optimistic that the industry would wind up in a stronger place than it had been before the pandemic, with companies like Take-Two predicting they would retain a significant chunk of the increased engagement from the pandemic. STAT | 7 - The number of consecutive months of year-over-year declines in the NPD Group's US consumer spending on games, after this week's report of May sales down 19% year-over-year. That seems to have marked a turning point, as November was down and the industry hasn't been up again since. That streak was snapped the next month as those year-over-year comparisons got a lot tougher once they were being made against pandemic shutdown months of the year before, but the industry continued to do well fairly well into the fall, mixing a few months of single-digit declines with some larger gains through October, when sales were up 16% year-over-year thanks to a strong slate of new releases.

Then the pandemic was declared in March of 2020 and gaming rattled off (at the time of that column) 13 straight months of double-digit year-on-year growth.

CRITICAL MASS BUBBLE EXPLODE TRIAL

* Please note: any unused portion of a free trial period (if offered) will be forfeited when you purchase a premium subscription during the free trial period.Last year, we wrote in this space about the uncomfortable reality of how much the games industry had benefitted from the pandemic, noting that the industry headed into COVID-19 with seven straight months of year-over-year declines in the NPD Group's US consumer spending report. The cancellation will take effect the day after the last day of the current subscription period and you will be downgraded to the free service. You can cancel your subscription or free trial in the iTunes settings at least 24-hours before the end of the free trial period. Subscription with a free trial period will automatically renew to a paid subscription. * Subscription payments will be charged to your iTunes account at confirmation of your purchase and upon commencement of each renewal term. Note: The Free version may be subject to limitations and the limitations are subject to change. 'This game is super addicting!!! Long live Bubble Explode!!!' - by The AC Method 'It is so sweettttttt!!!!!! I love it' - by Em3740

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